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European Wine Reference (Wine Folly)

Primitivo

Italy's name for Zinfandel, grown in Puglia — sweet red fruit and leather in the export bottlings, deep blackberry and smoke in the serious stuff.
Updated 2026-06-10Sources European Wine Exploration Map _ Wine Folly.pdf
Primitivo 2

Primitivo is Italy's name for Zinfandel, grown in Puglia. The majority of the wines reaching the US focus on sweet, red-fruit flavors with subtle notes of leather, but the serious stuff offers deeper blackberry flavors and smoky notes. "The region of Puglia should be known for its exceptional quality" (source: European Wine Exploration Map _ Wine Folly.pdf).

Southern Italy's other reds in the Wine Folly map are Cannonau (Sardinia) and Nero d'Avola (Sicily).

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